Inspired Entertaining & Artful Living We are Julie and Ashlyn Pederson, co-owners of Southern Hospitality Company. We invite you to become a part of our family as we bless others by designing, entertaining, and celebrating this life that God has given us. As a mother-daughter team, we have combined our individual experiences and talents to create a lifestyle brand, that encourages others to make their home and events, memorable and welcoming to friends and family.