Wear The Dress, Own The Evening Sparkle on Your Special Day At our intimate Alpharetta showroom, where the entire store is booked just for you, you'll discover an exquisite collection of luxury wedding dresses and evening gowns that will make you feel like royalty. A Laid-Back Luxury Experience ​ Wedding planning can be a lot, but choosing your dress shouldn’t be part of the stress. We’ve created a dreamy dress-shopping wonderland right in the heart of beautiful Alpharetta, just a quick 30-minute drive from Atlanta. At Sparkle & Sass, you’ll find an exclusive selection of hand-picked gowns and a close-knit staff of bridal stylists and fashion experts. From the very first mirror twirl to your final fitting, we’re here to serve and celebrate you. So get ready to be pampered, queen, because you deserve it.